Chuck Taylor Jungle

An animation project conceived around the launch of a new colorway of Converse's iconic Chuck Taylor model.

With Arthur Bouxin, we created a short, immersive animated sequence designed for Instagram Reels and TikTok.

The video highlights the evolution of the creative process: first, an analysis of the walking cycle, then stop-motion animation, where each frame was drawn and composed manually.

To extend the experience and enhance its impact on social media, we also developed an AR filter, which can be activated directly on TikTok.

👉 By simply pointing at the project poster, it comes to life in 3D through the phone's camera.

This project illustrates how motion design and augmented reality can combine to create dynamic, playful branded content designed specifically for digital platforms.